The recent development and advancement in internet technology have led to tremendous changes when it comes to online shopping. It has also turned out to be one of the most competitive retailing landscapes. It is for this reason that e-commerce retailers are advised to focus on building an engaging and powerful platform that would leave a convincing impression. This article has elaborated the essential elements that every e-commerce site should have. Adopting them will ensure that you are well-prepared for the increasing online competition.
Clear structure
You should develop a clear structure that can be navigated easily. The website designed should have well-structured categories. This is the best way of offering an intuitive navigation experience to your customers. A customer should easily locate or find what he or she is looking for. You can do this by including all the important pages in the main pages.
Interactive product display
An interactive display is developed by displaying the products with high-quality images and detailed information. You can also enable the zoom function. In addition to this, you can also make use of 3 D images that enables the visitors to visualize properly.
Having a clear return policy
Have an effective return policy is a great idea. This should be indicated using a simple language. Both the return methods and costs should be explained clearly. This is something that makes the customers feel confident when they are making their purchasing decisions. It will also help in driving your conversions.
Live chat function
A good online store should have a live chat function or window. Apart from being a time-saving method, it is helpful in adding value to UX. Research has revealed that most customers prefer using chatbots as compared to the other forms of communication such as emails. Alternatively, you can have a chatbot that analyzes the background of the customers and directing them to a human agent or another appropriate channel.
Engaging call-to-action
Incorporating CTAs in a website is one way of making your virtual store attractive to people. You can also use simple pop-ups having promotional codes to display your free shipping promotion or latest deals.
Checkout process
Having a checkout process that is poorly designed might end up harming your business to a great extent. You should make an effort of establishing an easy and fast check out process. This can be done by offering different payment methods having different transaction currencies.